A customer-ready solution
enable had a vision: to enable greener homes.
They had the right resources: green energy experts and proper property credentials. They even had the customers and distribution channels.
But what they didn't have was the product. That's where we came in.
Positioning
The first step was to work with the team to identify the right audience for their new product. That would inform everything else.
Specification
Knowing who the product would target, we could work on delivering what they would want. This built the bones of the report.
Design
Having created the enable brand, we knew it well, and it transposed brilliantly into a professional and informative but interesting report.
Copywriting
Crucial to this project was creating the language to communicate complex recommendations without bamboozling customers.
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Top drawer
April are top drawer. They've been fantastic for our business not just from a point of view of understanding the objectives, but immersing themselves with our people to ensure what they deliver lands well across the piece.
Joe Miller, CEO